Is not a game


Despite some earlier findings that pointed to a stalling of demand, final data fromNielsen SoundScan show 2011 drawn up for the fact Lp increased from 2.8 to 3.9milion units sold. “A growing crowds,” he told the Reuters Keith Caulfield, associate director of charts for website Billboard.com, “which finds its basis in a market potential is not yet fully exploited.” “The vinyl,” says Caulfield, “achieves two types ofconsumers: the older ones who remember him with affection and maybe still own a turntable, and the younger ones who like to have in hand a copy of the disc, and admire its cover” .
Overall, the president of NARM (National Association of Recording Merchandisers)Jim Donio, the increase in album sales is attributable to a number of factors including”marketing efforts and more aggressive commercial offers, and availability ‘adoption by consumers of legal models of digital commerce, and the influence of social media. ”


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