Memphis is the great cultural phenomenon of the 80 that has revolutionized the logic of creative and commercial world of design.
Born from a cultural operation initiated by Ettore Sottsass and a group of young Milanese architects and designers that were added soon after, some of the most famous designers on the international scene, Memphis has shocked and turned all of the conditions existing up then about the idea of living.
With Ettore Sottsass as the backbone of the group, has acquired a new design concept linked to new forms of expression, new materials and new patterns reversing the previous creative limits imposed by the industry.
The Memphis movement has become almost mythical symbol of the “New Design”.
His influence is still evident in many areas of production and beyond.